When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV. They asked the people they trusted and had a relationship with. It was simple.
People today lose sight of what is “foundational” and what is “leverage”. Word-of-Mouth is a “foundational” element and has been around as long as mankind could talk. It is the way business was always done. “Who has the best of whatever you want to buy and who can be trusted to not just give you a good deal but stand behind what they sell. This is the person that everyone wanted to do business with and they never wanted for more business. Has anything really changed???
Social Media is perhaps the greatest invention for changing the way we buy products/services and communicate. But it is simply the “pipes” and “channels” and method of how we communicate. The core behind it all is still, and will continue to be, Word-of-Mouth. This is what we talk about and what we spread to others. Now we can just do it faster, at a lower cost, and more efficiently. Please don’t lose sight of the core and what will never change – Word-of-Mouth. If we always keep that in mind, we won’t be as distracted by all the new “Shiny Objects” showing up every day.