We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the communication tools are “faster, cheaper, and deeper”, then the game shifts dramatically. These new communication forms reward agility, personality, and heartfelt communications — this benefits small businesses not faceless corporations. The ripples from these changes will be felt for some time as the traditional media forms continue to shrink, shrivel, and, in many cases, disappear.
By all means, read this New York Times article about Social Media and some of the ways they see it benefittiong the Mom and Pop operators. The article is well written and the points are right on the money. The revolution is in its early stages, so we will continue to offer our seminars: Social Media for Business Executives/Owners. As with all communications, the message is the key. We continue to emphasize that nearly every business can benefit from the FREE tools known as Social Media, but you should not be cheap in your approach.
We encourage you to “Get it right the first time” — Start with a plan, a message, and a strategy to enhance your brand. Then use the free tools to delivery your message using effective “social media speak”. Social Media is very fast as well as low cost. You can be outperforming your website in a week — that’s right, we can open the curtains and reveal to you the “faster, cheaper, and deeper” marketing offered by Social Media. Don’t be late to the Revolution!