Tag Archive: Word-of-Mouth

Promises – Seth’s Experience with Apple

A few weeks ago I posted on my blog the Promises Architecture showing that making and keeping Promises is key to building Advocacy personally or professionally.  This is something I developed over 5 years ago and is proving to be even more relevant today with the advent and use of social media.  Today, I saw…

Word-of-Mouth existed BEFORE Social Media…

When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV.  They asked the people they trusted and had a relationship…

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

Why “friend collecting” doesn’t work

We hear about it all the time these days – you have to have thousands of “friends” or “followers” to make social media work for you – BUNK.  Whoever came up with this notion doesn’t understand how business really gets done. Think back to our grandparents era (and maybe before) and how business got done. …

Are you “ignoring” your Word-of-Mouth?

Word-of-Mouth is as old as time.  Think about it for just a minute.  When in history haven’t we heard stories where “someone told someone else about a great business, great person, place to avoid, etc.?”  As far back as you care to go, word-of-mouth has been the most powerful way to communicate the good and…

Advocates DON’T have to be Customers…

There is a key differentiator when it comes to Advocacy over anything else.  The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate.  This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience.  From a business perspective, this is the holy grail – “getting more of the right…

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…