Tag Archive: Word-of-Mouth Marketing

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing.  While most marketers shun the idea of Word-of-Mouth as a legitimate and measurable form of marketing, the advent of social media and the tools behind it are changing that world rapidly. McKinsey and Company, an internationally recognized strategy and management consulting…

Win With Washington…WINS

Today Clay and I had the opportunity to speak to a packed house of women business owners and executives at the Win With Washington  monthly luncheon.  There were around 100 vivacious, energized and passionate women (and a few men) excited to hear our message of how Social Media and Word-of-Mouth Marketing could change their businesses. …

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

BusinessWeek has it right…

I just read a great article in the latest edition of BusinessWeek called, “Social Media is Nothing New” by Steve McKee.  I love it when “traditional media” gets it right in the “social media” world and this time they nailed it! What I am talking about is “Word-of-Mouth” marketing.  Their article talks about what we…

All Word-of-Mouth isn’t positive…

Customer Loyalty and Word-of-Mouth

When my brother and I wrote our book, “Creating and Delivering Totally Awesome Customer Experiences,” we shared both the process and the research results addressing the type of experiences that caused customers to be fanatically loyal. The core of this was making and keeping “Promises,” building a “relationship” and then creating “Trust” with the person…

Results…One key measurement for Social Media

RESULTS were certainly a common area of interest/concern as it relates to Social Media. How to measure results is a widely discussed topic among Social Media Experts (if there truly are any), Marketing, PR, Communications Groups, etc. This discussion will be going on throughout all of 2010 and probably beyond. After all, measurable results are…