Tag Archive: Word-of-Mouth Marketing

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

Loyalty vs. Advocacy – Which is best?

This is a question I get asked quite a bit, “What is the difference between Loyalty and Advocacy, don’t you get one with the other?”  Unfortunately, the answer is no the majority of time. Loyalty is awesome.  Companies and organizations have put a lot of effort into trying to create Loyal Customers that will buy…

Are you “ignoring” your Word-of-Mouth?

Word-of-Mouth is as old as time.  Think about it for just a minute.  When in history haven’t we heard stories where “someone told someone else about a great business, great person, place to avoid, etc.?”  As far back as you care to go, word-of-mouth has been the most powerful way to communicate the good and…

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience.  From a business perspective, this is the holy grail – “getting more of the right…

Crap is still Crap…

OK, so this post is a bit out of character for me but it is something that comes up all the time so I wanted to at least address it and then move on.  As you read through my posts my focus is on keeping things positive and giving some ideas, solutions, and helpful insights…

Ready, Fire, Aim – why it works with social media

We have all heard that the only way to have things work right is Ready, Aim, and Fire and I have supported this for years whenever I do strategic planning for organizations. However, we are in a new and different world these days and for once I can say Ready, Fire, Aim is a worthwhile…

Elections will never be the same again…

This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used.  In the future, the amount of flyers that are sent out through the mail will drop dramatically.  Most I’m sure will be like me and take them from mailbox to recycle and never…

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what is “word-of-mouth marketing” – apparently there is some confusion out there with these terms.  Let’s see if we can’t clear it up and give you some more details.  The good news is that both are very powerful and very necessary. Let’s…

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post for iMedia yesterday that really hit home with what we have been focused on with organizations and executives for a long time – Word-of-Mouth RULES! In his blog post, “Did the Birth of Social Media Change Everything?“, he wrote, “It wasn’t…

Chefs "Get" Social Media – they just didn’t know it…

The key to making a culinary delight isn’t that you know all the best ingredients, it’s knowing how to put the ingredients together that makes a difference. It isn’t any different with social media. Just having someone who knows the right “tools” doesn’t make social media turn out the right way or work for you…