Tag Archive: WOM on Steroids

True "Word-of-Mouth" – at an individual level

Thousands of people, millions of stories, and when you look at it from this perspective, it doesn’t really mean that much.  But when you look in the eyes of one person, as I did with Loa Griesbach, you see a different story and this one has a face, a beautiful face at that. I met…

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

To be a Customer or Not…your ADVOCATES are BOTH

In the “old world” (before social media) loyal customers were also your biggest advocates. They told people about you based on some type of experience they had with your company. It wasn’t easy to do this and it happened one-on-one in most cases. It would be rare that a non-customer would go out of their…

Passion vs. Facts

People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may…

Word-of-Mouth on STEROIDS

From our consulting experience and countless engagements with CEOs and Executives, it is unanimous that Word-of-Mouth is the “most sought after” source of generating new business. OK, so maybe we didn’t have to do a ton of research just to state the obvious. But somebody had to say it – because most companies have forgotten…

Foundation for building "Word-of-Mouth on Steroids"

Word-of-Mouth has its roots in developing trusted relationships with people so you feel no only comfortable, but obligated to refer or recommend someone. People don’t spread the word about organizations and people that are “mediocre” or “average” or “the norm.” No, they spread the word about those that are unique, honest, authentic, and trustworthy and…

Social Media for Executives (our brand) evolves…

You, our audience of followers, readers, and advocates, has connected with us as SOCIAL MEDIA FOR EXECUTIVES for the past year during our “evangelist speaking tour” talking to CEOs, Business Owners, and other Top Executives. We were on a mission. That mission was to educate and share the message about the “Revolution” called Social Media…

Social Media truly is Word-of-Mouth to the TENTH Power

When we first launched our seminars, we were convinced that education about the tools of Social Media was the core message. As time progressed and the market martured, we came to realize that social media is really an accelerator channel for the most effective form of marketing – Word-of-Mouth. Thus, we now emphasize the real…