Tag Archive: WOM on Steroids

Quantifying “Advocacy” from your Advocates

I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

It’s been a while…

I know I know…it’s been a while since I blogged on this site.  But there isn’t a day that goes by I don’t think about that and just run out of time working with clients.  Clients are number one – they are not only my best Advocates but they have also committed to wanting to…

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience.  From a business perspective, this is the holy grail – “getting more of the right…

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…

Elections will never be the same again…

This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used.  In the future, the amount of flyers that are sent out through the mail will drop dramatically.  Most I’m sure will be like me and take them from mailbox to recycle and never…

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what is “word-of-mouth marketing” – apparently there is some confusion out there with these terms.  Let’s see if we can’t clear it up and give you some more details.  The good news is that both are very powerful and very necessary. Let’s…

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post for iMedia yesterday that really hit home with what we have been focused on with organizations and executives for a long time – Word-of-Mouth RULES! In his blog post, “Did the Birth of Social Media Change Everything?“, he wrote, “It wasn’t…

Chefs "Get" Social Media – they just didn’t know it…

The key to making a culinary delight isn’t that you know all the best ingredients, it’s knowing how to put the ingredients together that makes a difference. It isn’t any different with social media. Just having someone who knows the right “tools” doesn’t make social media turn out the right way or work for you…

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing.  While most marketers shun the idea of Word-of-Mouth as a legitimate and measurable form of marketing, the advent of social media and the tools behind it are changing that world rapidly. McKinsey and Company, an internationally recognized strategy and management consulting…