Tag Archive: Trusted Relationships

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post for iMedia yesterday that really hit home with what we have been focused on with organizations and executives for a long time – Word-of-Mouth RULES! In his blog post, “Did the Birth of Social Media Change Everything?“, he wrote, “It wasn’t…

Creating Trusted Relationships using Social Media…

Why do people want to read what you write? Why do people focus in on some and not others? Why do people share something with others through word-of-mouth? Why are some people like magnets for their content while others are passed over? The answer……their “STORIES” are stronger. The internet today is full of content –…

Passion vs. Facts

People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may…

Foundation for building "Word-of-Mouth on Steroids"

Word-of-Mouth has its roots in developing trusted relationships with people so you feel no only comfortable, but obligated to refer or recommend someone. People don’t spread the word about organizations and people that are “mediocre” or “average” or “the norm.” No, they spread the word about those that are unique, honest, authentic, and trustworthy and…