Tag Archive: Trust

Stop "Telling" and start "Helping"

If you are going to get the most value out of using social media, it is important to remember what is at the core of social media – building more trust and stronger relationships.  If you think about it, how many relationships have you personally built by not engaging in a dialog but by dominating…

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what is “word-of-mouth marketing” – apparently there is some confusion out there with these terms.  Let’s see if we can’t clear it up and give you some more details.  The good news is that both are very powerful and very necessary. Let’s…

The Most Influential Person inside your Organization

Who do you think is the most powerful person in the organization today? Is it the CEO, President, COO, CMO, CSO, or someone else at the “C-level” in the organization? NO – it most likely isn’t any one of these people. Not because they don’t “run” the business or make sure it is operating at…

Customer Loyalty just doesn't happen…

One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it.  Take for example a relationship with someone.  How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…

Nashville delivers an experience – but did it build "Loyalty"?

Loyalty is not built overnight, but it can start with a single event. This past week I was in Nashville celebrating my wife’s birthday and had some great experiences. I thought you might enjoy hearing about them as you think about “customer experiences” and how they can create “customer loyalty.” Consistency is still KING. One…

Love it or…

I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive.  While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…

Are you "Authentic" if you keep your "Promises"?

Interesting question, isn’t it?  The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers.  But is it really the “right” word for our times and does it really communicate what is really meant by the author?  I don’t…

Joe, way to go – you 'da man…

I wrote an entry a little while ago referencing how parasitic the media is right now and how they are literally preying on the bad news to keep themselves alive – it sucks.  I can’t say it any other way than that.  It is also why I am telling everyone I come in contact with (in…

Seth got it right – almost…

Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is.  If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…

Transparency – use it or lose it…

I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni.  The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…