Tag Archive: Trust

Advocate…one key word must be included

If you went a month without being able to talk to anyone, would anyone be talking about you? There is a key word that is at the heart of being and advocate for someone or someone being an advocate for you.  PROACTIVE. If someone isn’t “proactively” talking about you, they aren’t your advocate.  They might…

Promises – Seth’s Experience with Apple

A few weeks ago I posted on my blog the Promises Architecture showing that making and keeping Promises is key to building Advocacy personally or professionally.  This is something I developed over 5 years ago and is proving to be even more relevant today with the advent and use of social media.  Today, I saw…

Word-of-Mouth existed BEFORE Social Media…

When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV.  They asked the people they trusted and had a relationship…

Why “friend collecting” doesn’t work

We hear about it all the time these days – you have to have thousands of “friends” or “followers” to make social media work for you – BUNK.  Whoever came up with this notion doesn’t understand how business really gets done. Think back to our grandparents era (and maybe before) and how business got done. …

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience.  From a business perspective, this is the holy grail – “getting more of the right…

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics.  I was thinking the other day about a particular topic to talk about – how…

Authenticity is an "accelerator"

One of the wonderful aspects social media has brought to the forefront is the need to be authentic.  This was never a problem decades ago when everyone pretty much knew you and what you were about so it wasn’t a big issue.  But as we have spread out around the world it has been much…

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…