Tag Archive: traditional marketing

BusinessWeek has it right…

I just read a great article in the latest edition of BusinessWeek called, “Social Media is Nothing New” by Steve McKee.  I love it when “traditional media” gets it right in the “social media” world and this time they nailed it! What I am talking about is “Word-of-Mouth” marketing.  Their article talks about what we…

No wonder it doesn’t work…

This past week I had the opportunity to meet with a friend of mine in the real estate business.  I won’t share his/her name because this isn’t going to be a favorable story – except for you the reader. We met for coffee to find out what he/she was doing with social media in their…

Why Social Media Fails…

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….