Tag Archive: strategy

Would you hire "Buggy Whip" makers to design your CAR?

Forrester Research just released a report this month that will no doubt be somewhat controversial but needed to be discussed – who do you use to help lead you in the new “Revolution” of Social Media?  It isn’t who you think… Just like in the old days when the Buggy Whip manufacturers ruled the transportation…

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

BusinessWeek has it right…

I just read a great article in the latest edition of BusinessWeek called, “Social Media is Nothing New” by Steve McKee.  I love it when “traditional media” gets it right in the “social media” world and this time they nailed it! What I am talking about is “Word-of-Mouth” marketing.  Their article talks about what we…

Thank you…Lots of Downloads!!

Well it has been less than a week since we officially launched our new e-book, “Business Tools??? – Executives View of Social Media for Business“, and we have already had hundreds of downloads – THANK YOU!!We know we were trying something different when we announced the new e-book and offered it for FREE – as…

Nancy Truitt Pierce does it again…

Clay and I just had a great experience.  Nancy Truitt Pierce, owner of WoodsCreek Consulting, asked us to speak to her executive group of CIOs and CTOs today.  While we can’t share the names of those in her super, private, top secret, locked down secure group, we can tell you it includes some of the…

Word-of-Mouth on STEROIDS

From our consulting experience and countless engagements with CEOs and Executives, it is unanimous that Word-of-Mouth is the “most sought after” source of generating new business. OK, so maybe we didn’t have to do a ton of research just to state the obvious. But somebody had to say it – because most companies have forgotten…

Why Social Media Fails…

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….

Great group at El Gaucho learning social media…

We want to thank both Dennis Brislawn and Tom Lofton from the law firm, Brislawn Lofton PLLC, for co-sponsoring us to speak to a group of their clients and friends – what a great group of people. We also want to thank David Scherling, General Manager at El Gaucho in Bellevue for hosting the event…

Thank you Shirlaws Coaching…

Clay and I just wanted to thank Shirlaws Coaching in Seattle for hosting a wonderful event at the Meydenbauer Center last Wednesday afternoon. We had the privilege of being their guest speakers for their “Catch the First Wave” event. What an incredible event – thank you for inviting is to speak. We especially want to…

Social Media – "Nice to Have" or "Have to Have"

The beauty of being focused on helping CEOs, Business Leaders and other Top Executives get engaged with Social Media is that you get to hear some great comments and you get asked some great questions. This is one of the best learning experiences I have ever had for understanding what goes on in the minds…