Tag Archive: strategy

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

Advocates alreay know where you “live”…

Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table.  You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…

Is “Advocacy” part of your Strategic Plan?

I have been helping companies develop their corporate and customer strategic plans for the past 15 years in one capacity or another.  This is a MUST HAVE for any business, regardless of size.  And when I talk about a “Strategic Plan” I am not referring to the type that is built by a consultant to…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

Loyalty vs. Advocacy – Which is best?

This is a question I get asked quite a bit, “What is the difference between Loyalty and Advocacy, don’t you get one with the other?”  Unfortunately, the answer is no the majority of time. Loyalty is awesome.  Companies and organizations have put a lot of effort into trying to create Loyal Customers that will buy…

Ready, Fire, Aim – why it works with social media

We have all heard that the only way to have things work right is Ready, Aim, and Fire and I have supported this for years whenever I do strategic planning for organizations. However, we are in a new and different world these days and for once I can say Ready, Fire, Aim is a worthwhile…

The Most Influential Person inside your Organization

Who do you think is the most powerful person in the organization today? Is it the CEO, President, COO, CMO, CSO, or someone else at the “C-level” in the organization? NO – it most likely isn’t any one of these people. Not because they don’t “run” the business or make sure it is operating at…

Our REAL Competition – not who you think…

The VERDICT is in – Social Media and Social Networking are here to stay!! In case you didn’t already know. Now, that may not be news to many of you or even most of you, but I just wanted to be clear on that one point before going forward. Being involved in the “social media”…

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing.  While most marketers shun the idea of Word-of-Mouth as a legitimate and measurable form of marketing, the advent of social media and the tools behind it are changing that world rapidly. McKinsey and Company, an internationally recognized strategy and management consulting…

Beware of the "Low Barrier to Entry" consultant

Over the past 9 months we have been seeing more and more so-called “Experts, Gurus, Ninjas, Mavens” and a host of other names pop up in the world of Social Media.  Is that a bad thing? Not if you don’t mind putting your BRAND in the hands of a recently laid off traditional marketing person,…