Tag Archive: socialmediaforCEOs

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

Our REAL Competition – not who you think…

The VERDICT is in – Social Media and Social Networking are here to stay!! In case you didn’t already know. Now, that may not be news to many of you or even most of you, but I just wanted to be clear on that one point before going forward. Being involved in the “social media”…

We have LIFTOFF…

As you may be able to tell, there is something new on the right side of our blog – YES, it is the cover of our new e-book, “Business Tools???  – Executives View of Social Media” – it has finally been released!! We are so excited that it is finally here.  We actually got the…

Great group at El Gaucho learning social media…

We want to thank both Dennis Brislawn and Tom Lofton from the law firm, Brislawn Lofton PLLC, for co-sponsoring us to speak to a group of their clients and friends – what a great group of people. We also want to thank David Scherling, General Manager at El Gaucho in Bellevue for hosting the event…

The Revolution reaches the New York Times

We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the…

Who speaks for your company — CEO or intern?

In our seminars we run across many companies who assume that young people are social media experts. We are the first to acknowledge that many young people are effective users of social media for their social lives, but we also note that most of them have given little thought on how to use these same…

Session hosted by Zino Society

Today we are presenting to a very special group of people, sponsored by Zino Society and hosted by Davis Wright Tremaine – we sincerely appreciate their “forward thinking” and vision to the future for getting engaged in Social Media. Stay tuned, big things will be coming out of both organizations in the area of Social…

Proceed with Caution, Speed can Kill

As we repeatedly say in our seminars for business executives, social media is much faster, cheaper, and deeper than traditional media. These changes create game-changing opportunities for business. These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates…

Redmond Rotary – Great group…

Yesterday, Clay and I had the opportunity to speak at the Redmond Rotary luncheon about Social Media for CEO’s and Owners. It was well attended and we met some terrific folks. A special thanks to Steve Bozick from Loan Source and Brad Lehrer of Banners on a Roll for inviting us to come in and…

Business Examiner – A newspaper that "Gets It"…

Yesterday, Clay and I had the opportunity to speak for a second time to a great group of executives in Tacoma, WA – sponsored by the Business Examiner. Yes, that’s right, a newspaper is sponsoring seminars on Social Media. While it may seem like an oxymoron, especially with the rapid decline of newspapers these days,…