Tag Archive: Social Media

Our REAL Competition – not who you think…

The VERDICT is in – Social Media and Social Networking are here to stay!! In case you didn’t already know. Now, that may not be news to many of you or even most of you, but I just wanted to be clear on that one point before going forward. Being involved in the “social media”…

Chefs "Get" Social Media – they just didn’t know it…

The key to making a culinary delight isn’t that you know all the best ingredients, it’s knowing how to put the ingredients together that makes a difference. It isn’t any different with social media. Just having someone who knows the right “tools” doesn’t make social media turn out the right way or work for you…

Who is REALLY in control…the answer might surprise you

This is an interesting question I get asked quite often from CEOs and business leaders when they are wondering what they should do about social media.  The question comes up as to which group could benefit the most and in larger organizations, who is in “control” of social media.  And especially for CEOs, who live…

"Social Washing" – Are you guilty?

We all know people and companies who fit in the category of “wannabe’s”, “me-too’s”, “posers”, and “lemmings”.  They all have the same thing in common – wanting to follow the crowd and be recognized for their participation.  These terms have taken on extended meanings over the past several years and have been applied to a…

Win With Washington…WINS

Today Clay and I had the opportunity to speak to a packed house of women business owners and executives at the Win With Washington  monthly luncheon.  There were around 100 vivacious, energized and passionate women (and a few men) excited to hear our message of how Social Media and Word-of-Mouth Marketing could change their businesses. …

Beware of the "Low Barrier to Entry" consultant

Over the past 9 months we have been seeing more and more so-called “Experts, Gurus, Ninjas, Mavens” and a host of other names pop up in the world of Social Media.  Is that a bad thing? Not if you don’t mind putting your BRAND in the hands of a recently laid off traditional marketing person,…

Would you hire "Buggy Whip" makers to design your CAR?

Forrester Research just released a report this month that will no doubt be somewhat controversial but needed to be discussed – who do you use to help lead you in the new “Revolution” of Social Media?  It isn’t who you think… Just like in the old days when the Buggy Whip manufacturers ruled the transportation…

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

BusinessWeek has it right…

I just read a great article in the latest edition of BusinessWeek called, “Social Media is Nothing New” by Steve McKee.  I love it when “traditional media” gets it right in the “social media” world and this time they nailed it! What I am talking about is “Word-of-Mouth” marketing.  Their article talks about what we…

Thank you…Lots of Downloads!!

Well it has been less than a week since we officially launched our new e-book, “Business Tools??? – Executives View of Social Media for Business“, and we have already had hundreds of downloads – THANK YOU!!We know we were trying something different when we announced the new e-book and offered it for FREE – as…