The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate. Passion is without a doubt a key ingredient with an Advocate. When someone is passionate about something they naturally want to talk…
I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…
During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients. It was HOT. And it was needed at the time. People were clamoring to understand more…
I know I know…it’s been a while since I blogged on this site. But there isn’t a day that goes by I don’t think about that and just run out of time working with clients. Clients are number one – they are not only my best Advocates but they have also committed to wanting to…
One of my favorite sites is Mashable because it not only gives me very relevant topics but also goes deep int other story and under the covers and around the corners to give you lots of details. I am definitely an “Advocate” for Mashable. They came out with a great blog post, “For the First…
Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things. One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…
Word-of-Mouth is as old as time. Think about it for just a minute. When in history haven’t we heard stories where “someone told someone else about a great business, great person, place to avoid, etc.?” As far back as you care to go, word-of-mouth has been the most powerful way to communicate the good and…
There is a key differentiator when it comes to Advocacy over anything else. The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate. This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…
One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES. While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult? Two primary reasons. First, you have to identify the characteristics you…
This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used. In the future, the amount of flyers that are sent out through the mail will drop dramatically. Most I’m sure will be like me and take them from mailbox to recycle and never…