Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things. One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…
Who do you think is the most powerful person in the organization today? Is it the CEO, President, COO, CMO, CSO, or someone else at the “C-level” in the organization? NO – it most likely isn’t any one of these people. Not because they don’t “run” the business or make sure it is operating at…
The VERDICT is in – Social Media and Social Networking are here to stay!! In case you didn’t already know. Now, that may not be news to many of you or even most of you, but I just wanted to be clear on that one point before going forward. Being involved in the “social media”…
The key to making a culinary delight isn’t that you know all the best ingredients, it’s knowing how to put the ingredients together that makes a difference. It isn’t any different with social media. Just having someone who knows the right “tools” doesn’t make social media turn out the right way or work for you…
As you may be able to tell, there is something new on the right side of our blog – YES, it is the cover of our new e-book, “Business Tools??? – Executives View of Social Media” – it has finally been released!! We are so excited that it is finally here. We actually got the…
Clay and I just had a great experience. Nancy Truitt Pierce, owner of WoodsCreek Consulting, asked us to speak to her executive group of CIOs and CTOs today. While we can’t share the names of those in her super, private, top secret, locked down secure group, we can tell you it includes some of the…
RESULTS were certainly a common area of interest/concern as it relates to Social Media. How to measure results is a widely discussed topic among Social Media Experts (if there truly are any), Marketing, PR, Communications Groups, etc. This discussion will be going on throughout all of 2010 and probably beyond. After all, measurable results are…
You, our audience of followers, readers, and advocates, has connected with us as SOCIAL MEDIA FOR EXECUTIVES for the past year during our “evangelist speaking tour” talking to CEOs, Business Owners, and other Top Executives. We were on a mission. That mission was to educate and share the message about the “Revolution” called Social Media…
For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….
We want to thank both Dennis Brislawn and Tom Lofton from the law firm, Brislawn Lofton PLLC, for co-sponsoring us to speak to a group of their clients and friends – what a great group of people. We also want to thank David Scherling, General Manager at El Gaucho in Bellevue for hosting the event…