Tag Archive: ROI

Advocates alreay know where you “live”…

Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table.  You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…

Crap is still Crap…

OK, so this post is a bit out of character for me but it is something that comes up all the time so I wanted to at least address it and then move on.  As you read through my posts my focus is on keeping things positive and giving some ideas, solutions, and helpful insights…

ROI for Social Media – The Holy Grail?

In the past year, in over 70 speeches we have given, there hasn’t been one where someone doesn’t ask the question about “what’s the ROI on Social Media?”  Since our audience is primarily CEOs, Business Owners, Top executives and other Business Leaders, would you expect anything less? In the beginning, this used to make us…

Out with the old…in with the NEW

HAPPY NEW YEAR!! I can’t believe all the blogs I have been reading that are so focused on silly issues – maybe it’s just that they are glad to be done with 2009.  Such things as do we call it “twenty 10” or “two thousand and ten” – who cares.  And do we all make…

Results…One key measurement for Social Media

RESULTS were certainly a common area of interest/concern as it relates to Social Media. How to measure results is a widely discussed topic among Social Media Experts (if there truly are any), Marketing, PR, Communications Groups, etc. This discussion will be going on throughout all of 2010 and probably beyond. After all, measurable results are…