Tag Archive: Relationships

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics.  I was thinking the other day about a particular topic to talk about – how…

Authenticity is an "accelerator"

One of the wonderful aspects social media has brought to the forefront is the need to be authentic.  This was never a problem decades ago when everyone pretty much knew you and what you were about so it wasn’t a big issue.  But as we have spread out around the world it has been much…

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…

Stop "Telling" and start "Helping"

If you are going to get the most value out of using social media, it is important to remember what is at the core of social media – building more trust and stronger relationships.  If you think about it, how many relationships have you personally built by not engaging in a dialog but by dominating…

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what is “word-of-mouth marketing” – apparently there is some confusion out there with these terms.  Let’s see if we can’t clear it up and give you some more details.  The good news is that both are very powerful and very necessary. Let’s…

Customer Loyalty just doesn't happen…

One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it.  Take for example a relationship with someone.  How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…

It's all about the customer experience…

There almost isn’t a day that goes by where I don’t hear someone tell me about how they lost a customer to their competition.  Upon further inspection there are all sorts of reasons such as price, terms, product availability, better expertise, or a host of other so called “reasons” why they defected.  BUNK! OK, sometimes…

EBRT embraces Social Media…

Last Wednesday I had the distinct pleasure of speaking to one of the most influential and well respected business groups in the area – Bellevue Chamber of Commerce’s EBRT (Eastside Business Roundable).  This group is comprised of some of most well known business leaders in both Seattle and Bellevue. Why was I there?  They were interested,…

Seattle Executives Association

I had the opportunity to speak to a great group of small and middle market business owners and executives yesterday that were part of The Seattle Executives Association – what a great group of people! This is an executive networking group that has been around for 90 years and has a very rich history and…

When will they get it…

When are companies going to GET IT – the customer has a voice about the experience they want from a company.  Unless companies can dial into this experience, they will become irrelevant.  A great article that supports this and has the numbers to back it us is the Internet Retailer and their article, “Companies fail to measure…