Tag Archive: “Push” marketing

Elections will never be the same again…

This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used.  In the future, the amount of flyers that are sent out through the mail will drop dramatically.  Most I’m sure will be like me and take them from mailbox to recycle and never…

No wonder it doesn’t work…

This past week I had the opportunity to meet with a friend of mine in the real estate business.  I won’t share his/her name because this isn’t going to be a favorable story – except for you the reader. We met for coffee to find out what he/she was doing with social media in their…

Why Social Media Fails…

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….