Tag Archive: “Pull” marketing

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

Thank you…Lots of Downloads!!

Well it has been less than a week since we officially launched our new e-book, “Business Tools??? – Executives View of Social Media for Business“, and we have already had hundreds of downloads – THANK YOU!!We know we were trying something different when we announced the new e-book and offered it for FREE – as…

No wonder it doesn’t work…

This past week I had the opportunity to meet with a friend of mine in the real estate business.  I won’t share his/her name because this isn’t going to be a favorable story – except for you the reader. We met for coffee to find out what he/she was doing with social media in their…

Word-of-Mouth on STEROIDS

From our consulting experience and countless engagements with CEOs and Executives, it is unanimous that Word-of-Mouth is the “most sought after” source of generating new business. OK, so maybe we didn’t have to do a ton of research just to state the obvious. But somebody had to say it – because most companies have forgotten…

Why Social Media Fails…

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….