Tag Archive: Promises

Olympics and your customers…

It just wouldn’t be appropriate to not have at least one blog entry related to the Olympics – this is my first (and maybe last).  I saw a great comment from the biggest name in the Olympics, Michael Phelps, and his coach, Bob Bowman that I felt needed to be discussed a bit. In an…

Don't be fooled again…

I just read an interesting article in Marketing Profs that I wanted to share with you.  The article, “Three Uncustomer Customer Service Mindsets that Deliver,” gives the reader three different ways to potentially build a better experience and loyalty. I left a comment on their site that basically said, good idea, but not something that…

Simplicity – Simply the right answer…

One of the key “mantra’s” that I live by and what I strive to accomplish with all my clients is “Simplicity.”  Simple is just simply better.  I know I am taking a bit of liberty with some words here but think about it.  The world has gotten so complex that the messages and products and…

A day off…

No real blog posting today – it is my anniversary – YEA!! What a great time to reflect on relationships and what is important in life. We talk about building “Trusted, Loyal Relationships” in everything we do since it is the only thing at the end of the day that really gives you true, lasting…

Experiences are everywhere – especially on vacation!

Well, I am down in the Bay Area for some soccer with my daughter and some vacation for a couple days of vacation with my wife.  As usual, it is hard to go anywhere or do anything without seeing what experience you are getting and how they compare to what you expect – just a…

No. 1 issue – "We don't really know our CUSTOMERS"

Over the past several months there is one comment I have been hearing consistently from top executives, middle management and marketing professionals.  They are all telling me, “We don’t “really” understand our customers all that well and what motivates them to be loyal.  In fact, we aren’t really sure what experience we can offer that…

"Marry Your Customer" – Well, sort of…

I just recently released an article, “Marry Your Customer – Creating Trusted, Loyal Relationships,” on our website, www.customerexperiencesinc.com, to share some thinking I have had for quite a while.  It also supports what I have been seeing in various client situations and since it is so “simple yet powerful,” I wanted to share my thinking…

Taking E-Myth Thinking to a Higher Level with Promises

I have recently been introduced to the entire E-Myth philosophy and way of thinking by some colleagues and wanted to share some thoughts and comments about it.  After reading through their book, “The E-Myth Revisited:  Why most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber, I quickly saw some…

Oxymoron: Comprehensive Sales and Marketing Plans (Comprehensive?)

Today I was browsing a website that lists member requests for assistance with various business issues.  I have never really taken the time to look at what type of requests are on the list, but for some reason, I was curious today.  It was laden with the usual requests for IT system selection help, recommendations…

Business Alliances – Upcoming Seminar

Heads up to anyone that’s considering a Business Alliance.  There’s an upcoming seminar this Wednesday, November 7 at the Columbia Tower Club. Customer Experiences Inc. is currently examining several business partner relationships that will enable us to leverage and rapidly deploy our simple, powerful approach we call our Promises Architecture ™. I will be attending the…