Tag Archive: leadership

Quantifying “Advocacy” from your Advocates

I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

Loyalty vs. Advocacy – Which is best?

This is a question I get asked quite a bit, “What is the difference between Loyalty and Advocacy, don’t you get one with the other?”  Unfortunately, the answer is no the majority of time. Loyalty is awesome.  Companies and organizations have put a lot of effort into trying to create Loyal Customers that will buy…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

How much is your "BRAND" worth?

I have to admit – I”M SHOCKED! This past week I was talking to a lady in charge of social media marketing for a software company about who they were using/hiring to be in charge of their social media strategy and planning.  With my background in corporate strategy, naive Blaine thought they were actually talking…

Would you hire "Buggy Whip" makers to design your CAR?

Forrester Research just released a report this month that will no doubt be somewhat controversial but needed to be discussed – who do you use to help lead you in the new “Revolution” of Social Media?  It isn’t who you think… Just like in the old days when the Buggy Whip manufacturers ruled the transportation…

The often missed "Secret" to Blogging

I have been reading a number of articles, blog posts, twitter and other content on what others think is the “secret to successful blogging” and I am shocked! Most are missing the biggest value of blogging. Most believe that if you have something to say and it can’t be said in 140 characters (twitter and…

Thank you Michelle…

Today I just wanted to thank Michelle Bomberger for allowing me to “guest post” on her blog, Equinox Business Law Group. She had asked me to put together a post talking about why having a STRATEGY is so important in this fast moving revolution we call Social Media. The post I wrote, “Social Media Strategy:…

In Social Media, STRATEGY rules…

Social Media is clearly the “darling” of conversation in many circles today. Why? Without getting into lots of stats and details, its really pretty simple. The tools are free, the press is looking for anything to write about that might keep them alive and traditional media is declining faster than the stock market did last…

Blogging is here to stay – says Wharton…

Many people are asking me if “blogging” is just the latest “FAD” that will be gone tomorrow. The simple answer is, “No way, it is here to stay and will do nothing but flourish.” Don’t believe me? Wharton, one of most respected names in business schools, has numerous articles supporting the claim that not only…