During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients. It was HOT. And it was needed at the time. People were clamoring to understand more…
On average, I agree with 90%+ of what Seth Godin talks about on his blog, writes in his books, or speaks about in his speeches. However, today I have to disagree with Seth. Seth wrote a blog post, “Dissatisfaction Guaranteed,” where he closed with a line, “Satisfied means done, finished, I don’t need any more.” …