Tag Archive: Customer Experience

Advocates MUST convince “themselves” first…

Think about your own situation when it comes to being an Advocate for someone else.  Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

“Advocates” and “Satisfaction” don’t go together…

During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients.  It was HOT. And it was needed at the time.  People were clamoring to understand more…

It’s been a while…

I know I know…it’s been a while since I blogged on this site.  But there isn’t a day that goes by I don’t think about that and just run out of time working with clients.  Clients are number one – they are not only my best Advocates but they have also committed to wanting to…

Have you “THANKED” your ADVOCATES today???

This is the time of year we think more about “giving” than most any other time of the year.  It is when we are most generous with both our time and our wallets to friends, family , colleagues, and customers.  Our natural tendency seems to be answering the question, “What can I get them this…

The world of “NEWS” has changed…

One of my favorite sites is Mashable because it not only gives me very relevant topics but also goes deep int other story and under the covers and around the corners to give you lots of details.  I am definitely an “Advocate” for Mashable. They came out with a great blog post, “For the First…

Promises – Seth’s Experience with Apple

A few weeks ago I posted on my blog the Promises Architecture showing that making and keeping Promises is key to building Advocacy personally or professionally.  This is something I developed over 5 years ago and is proving to be even more relevant today with the advent and use of social media.  Today, I saw…

Advocates DON’T have to be Customers…

There is a key differentiator when it comes to Advocacy over anything else.  The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate.  This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…