Tag Archive: CEOs

ROI for Social Media – The Holy Grail?

In the past year, in over 70 speeches we have given, there hasn’t been one where someone doesn’t ask the question about “what’s the ROI on Social Media?”  Since our audience is primarily CEOs, Business Owners, Top executives and other Business Leaders, would you expect anything less? In the beginning, this used to make us…

Passion vs. Facts

People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may…

Social Media – "Nice to Have" or "Have to Have"

The beauty of being focused on helping CEOs, Business Leaders and other Top Executives get engaged with Social Media is that you get to hear some great comments and you get asked some great questions. This is one of the best learning experiences I have ever had for understanding what goes on in the minds…

A NEW Experience – Thanks Zino

I arrived at 6:30am last Thursday morning, September 17th at The Four Seasons Hotel in Seattle to get set up for the the Zino Society annual Zillionare event – their biggest event of the year. As usual, it was slated to be a fast paced, information packed and lively session where 28 entrepreneurs with a…

The Revolution reaches the New York Times

We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the…

Twitter’s Follow Limits

The entire Twitter system is built to be very fast — in fact it is literally real-time messaging in many cases. This “speed of delivery” can be very attractive to the proverbial spammer crowd, so I appreciate that Twitter has built in some limits that encourage the social messaging nature of Twitter while discouraging the…

Seattle Yacht Club Twitters Real Time Racing Info

TWEET: Good morning regatta fans. The SYC RC is prepping for another great day of racing!8:20 AM May 16th from web When coaching business executives about Social Media, we’ve found one of the most attractive, yet disruptive, traits of this new form of communications is ability to share information on a real-time basis. Recently one…

More than just a great breakfast

I just got back from attending a great breakfast (and not just the food) with some of Seattle and Bellevue’s most prominent and influential people. The breakfast was hosted by Eastside Business Roundtable and I was invited by Jim Frank of Human Capital Resources – thanks Jim. The event featured the CEO of Seattle Children’s…

Blogging is here to stay – says Wharton…

Many people are asking me if “blogging” is just the latest “FAD” that will be gone tomorrow. The simple answer is, “No way, it is here to stay and will do nothing but flourish.” Don’t believe me? Wharton, one of most respected names in business schools, has numerous articles supporting the claim that not only…

Be the First to Know

We continue to offer our seminars for Social Media for CEOs. Among the many recommendations we make to CEOs is to get familiar with the easy things to do. First of all, you should be aware of what is being said about your business. We recommend that every CEO set-up Google alerts on company, product…