Tag Archive: CEO

Proceed with Caution, Speed can Kill

As we repeatedly say in our seminars for business executives, social media is much faster, cheaper, and deeper than traditional media. These changes create game-changing opportunities for business. These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates…

Twitter’s Follow Limits

The entire Twitter system is built to be very fast — in fact it is literally real-time messaging in many cases. This “speed of delivery” can be very attractive to the proverbial spammer crowd, so I appreciate that Twitter has built in some limits that encourage the social messaging nature of Twitter while discouraging the…

Seattle Yacht Club Twitters Real Time Racing Info

TWEET: Good morning regatta fans. The SYC RC is prepping for another great day of racing!8:20 AM May 16th from web When coaching business executives about Social Media, we’ve found one of the most attractive, yet disruptive, traits of this new form of communications is ability to share information on a real-time basis. Recently one…

Blogging is here to stay – says Wharton…

Many people are asking me if “blogging” is just the latest “FAD” that will be gone tomorrow. The simple answer is, “No way, it is here to stay and will do nothing but flourish.” Don’t believe me? Wharton, one of most respected names in business schools, has numerous articles supporting the claim that not only…

Be the First to Know

We continue to offer our seminars for Social Media for CEOs. Among the many recommendations we make to CEOs is to get familiar with the easy things to do. First of all, you should be aware of what is being said about your business. We recommend that every CEO set-up Google alerts on company, product…