Tag Archive: Business Strategy

Don't give in – keep INNOVATING and LEAD…

I was reading an article in the Harvard Business Publishing Blog on Warren Buffet and his views of this whole economic mess when I came across a great comment at the bottom of the article.  The article was titled, “The Wisdom of Warren Buffet,” by Bill Taylor.  Bill writes about a variety of topics and this one was spot on…

Stay tuned for some changes…

In the upcoming days and weeks you will start to see some changes happening to the “Loyalty” Blog you are so used to seeing and reading.  NO, we aren’t going away from the core concept that Customer Loyalty is at the heart of all corporate economics.  And NO we aren’t going to stop providing you…

Politics and customers…

OK, so I about to violate one of the cardinal rules in public discussion – talking about politics or religion.  The religion side is easy for me as I am a committed Christian.  The political side is much more difficult and I won’t express my views about this yet – the jury is still out…

Transparency – use it or lose it…

I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni.  The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…

Strategy – do you really need one?

When economic times become more and more uncertain this question seems to come up more and more – a direct correlation in my book.  Companies start to realize that what they were doing in good times doesn’t necessarily work in weaker times so this drives the “strategy question” of what should they now do differently. …

5 Additional Steps to Customer Domination…

I wrote and article about a month ago titled, “Be Disruptive, Build Loyalty and Consistently Beat your Competition – 5 Steps to Succeeding in Difficult Times.”  The article, I have to say, was a great benefit to a lot of people, at least there were a lot that downloaded the article.  Because of that response…

Simplicity – Simply the right answer…

One of the key “mantra’s” that I live by and what I strive to accomplish with all my clients is “Simplicity.”  Simple is just simply better.  I know I am taking a bit of liberty with some words here but think about it.  The world has gotten so complex that the messages and products and…

Crisis FORCES Innovation…

I heard this phrase the other day, Crisis Forces Innovation, and it really stuck a chord with me.  Let me say that in all my experience with individuals, organizations and business in general, this is very true.  It isn’t until someone has their back against the wall do they become the most creative or innovative…

Starbucks – a lesson we can all learn from…

Since I live in “Starbucks land” and “Microsoft land” there doesn’t seem to be a day that goes by where there isn’t some article on Starbucks in the papers.  The latest is on the extensive layoffs this year and next year and the store closings all over the country – or should I say the world! …

I'm inspired…Lovemarks

I have been reading and listening to some speeches given by Kevin Roberts, Worldwide CEO of Saatchi and Saatchi, one of the most respected and revered advertising agencies in the world.  Why, you might ask, would I be reading and getting deep into what an advertising agency is doing?  Great question – let me explain….