Tag Archive: brand

How much is your "BRAND" worth?

I have to admit – I”M SHOCKED! This past week I was talking to a lady in charge of social media marketing for a software company about who they were using/hiring to be in charge of their social media strategy and planning.  With my background in corporate strategy, naive Blaine thought they were actually talking…

Thank you Michelle…

Today I just wanted to thank Michelle Bomberger for allowing me to “guest post” on her blog, Equinox Business Law Group. She had asked me to put together a post talking about why having a STRATEGY is so important in this fast moving revolution we call Social Media. The post I wrote, “Social Media Strategy:…

The Revolution reaches the New York Times

We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the…

Proceed with Caution, Speed can Kill

As we repeatedly say in our seminars for business executives, social media is much faster, cheaper, and deeper than traditional media. These changes create game-changing opportunities for business. These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates…