Tag Archive: Best Practices

Advocates MUST convince “themselves” first…

Think about your own situation when it comes to being an Advocate for someone else.  Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …

“Minority” Rules…

I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…

“Advocates” and “Satisfaction” don’t go together…

During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients.  It was HOT. And it was needed at the time.  People were clamoring to understand more…

Have you “THANKED” your ADVOCATES today???

This is the time of year we think more about “giving” than most any other time of the year.  It is when we are most generous with both our time and our wallets to friends, family , colleagues, and customers.  Our natural tendency seems to be answering the question, “What can I get them this…

Is “Advocacy” part of your Strategic Plan?

I have been helping companies develop their corporate and customer strategic plans for the past 15 years in one capacity or another.  This is a MUST HAVE for any business, regardless of size.  And when I talk about a “Strategic Plan” I am not referring to the type that is built by a consultant to…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics.  I was thinking the other day about a particular topic to talk about – how…