Tag Archive: Advocates

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

Loyalty vs. Advocacy – Which is best?

This is a question I get asked quite a bit, “What is the difference between Loyalty and Advocacy, don’t you get one with the other?”  Unfortunately, the answer is no the majority of time. Loyalty is awesome.  Companies and organizations have put a lot of effort into trying to create Loyal Customers that will buy…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…

Social Media isn’t about the Marketing Department

OK, I know there will be lots of people jumping on this one but someone had to say it. Social media in my world is helping companies get “more of the right people talking more about them – proactively” – this is true Word-of-Mouth. Social media takes this concept and puts it on steroids –…

Seth Godin – I DISAGREE on being "satisfied"…

On average, I agree with 90%+ of what Seth Godin talks about on his blog, writes in his books, or speaks about in his speeches.  However, today I have to disagree with Seth. Seth wrote a blog post, “Dissatisfaction Guaranteed,” where he closed with a line, “Satisfied means done, finished, I don’t need any more.” …

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about you?  Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small.  Social Media is most powerful when you start with a small group…

ROI for Social Media – The Holy Grail?

In the past year, in over 70 speeches we have given, there hasn’t been one where someone doesn’t ask the question about “what’s the ROI on Social Media?”  Since our audience is primarily CEOs, Business Owners, Top executives and other Business Leaders, would you expect anything less? In the beginning, this used to make us…

All Word-of-Mouth isn’t positive…