Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my perspectives on how the medical profession should be using social media in their profession.

The interview and subsequent article were being written for the King County Medical Society Bulletin, an internal document for its members.  It was fun to talk about the exciting aspects of social media and how this is going to change the medical profession forever.  Karen asked some great questions that really got me thinking about how social media will work in the medical profession.  Listed below are the questions Karen asked during our interview:

  • How is Web 3.0 different from Web 2.0?
  • How do healthcare providers and administrators embark on such a venture?
  • Once we’ve evaluated the various social networking tools, what next?
  • New Media venues seem rather daunting, constantly changing and possibly overwhelming for physicians who are extremely buys, almost 24/7.  How can they manage tweets, blog entries or updating Facebook pages?
  • What’s important for a practice to consider as they set up their Web 3.0 presence?
  • How do you generate Advocates from patients who are satisfied with their experience at your practice?

To access the answers to the full article, click DOWNLOAD for the full PDF.

I want to thank Karen for taking time to ask such thought provoking and penetrating questions in regard to social media and how it can be a significant asset to the medical profession in the future.  If you ever need someone to help you put together some very thought provoking content, I would highly recommend talking to Karen.  You can also see what she talks about on twitter, @karenmeektweets.  She can also be reached at or 206-595-6280.

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