These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates what happens when a company doesn’t have a plan for how they’ll use social media. It is difficult to image this same company launching a marketing campaign using traditional media without first mapping out a plan. This article demonstrates that Twitter offers such immediate message delivery that you can do real damage in minutes! This affirms the basic message that we offer in our seminars: mesh your social media efforts with your existing strategy, identify what you want to accomplish, then determine the best way to do it with those speedy social media tools.
In the right hand column, you can see the schedule for our seminars, “Social Media for Executives“. Speaking from our seasoned business executive viewpoints, we present the promise of social media, and we discuss why it is pushing much of the traditional media aside, because it is “faster, cheaper, and deeper”. Attend one of our seminars to learn how social media might benefit you…..if you employ a plan.
We’d like to thank UK Habitat for making the point that employing social media without a plan offers a fast and cheap way to trash your brand. In the matter of a few hours, Habitat became globally known for the wrong reasons. The article suggests practical actions that they could have taken to mitigate the impact. This article is a good read for any business on “How not to use Twitter”.