Is “Advocacy” part of your Strategic Plan?

I have been helping companies develop their corporate and customer strategic plans for the past 15 years in one capacity or another.  This is a MUST HAVE for any business, regardless of size.  And when I talk about a “Strategic Plan” I am not referring to the type that is built by a consultant to…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

The world of “NEWS” has changed…

One of my favorite sites is Mashable because it not only gives me very relevant topics but also goes deep int other story and under the covers and around the corners to give you lots of details.  I am definitely an “Advocate” for Mashable. They came out with a great blog post, “For the First…

Promises – Seth’s Experience with Apple

A few weeks ago I posted on my blog the Promises Architecture showing that making and keeping Promises is key to building Advocacy personally or professionally.  This is something I developed over 5 years ago and is proving to be even more relevant today with the advent and use of social media.  Today, I saw…

Word-of-Mouth existed BEFORE Social Media…

When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV.  They asked the people they trusted and had a relationship…

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

Why “friend collecting” doesn’t work

We hear about it all the time these days – you have to have thousands of “friends” or “followers” to make social media work for you – BUNK.  Whoever came up with this notion doesn’t understand how business really gets done. Think back to our grandparents era (and maybe before) and how business got done. …

Loyalty vs. Advocacy – Which is best?

This is a question I get asked quite a bit, “What is the difference between Loyalty and Advocacy, don’t you get one with the other?”  Unfortunately, the answer is no the majority of time. Loyalty is awesome.  Companies and organizations have put a lot of effort into trying to create Loyal Customers that will buy…

Are you “ignoring” your Word-of-Mouth?

Word-of-Mouth is as old as time.  Think about it for just a minute.  When in history haven’t we heard stories where “someone told someone else about a great business, great person, place to avoid, etc.?”  As far back as you care to go, word-of-mouth has been the most powerful way to communicate the good and…

Advocates DON’T have to be Customers…

There is a key differentiator when it comes to Advocacy over anything else.  The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate.  This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…