Category Archives: Word-of-Mouth

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

Are you “ignoring” your Word-of-Mouth?

Word-of-Mouth is as old as time.  Think about it for just a minute.  When in history haven’t we heard stories where “someone told someone else about a great business, great person, place to avoid, etc.?”  As far back as you care to go, word-of-mouth has been the most powerful way to communicate the good and…