Category Archives: Word-of-Mouth

Quantifying “Advocacy” from your Advocates

I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

Advocates alreay know where you “live”…

Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table.  You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…

“Minority” Rules…

I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…

“Advocates” and “Satisfaction” don’t go together…

During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients.  It was HOT. And it was needed at the time.  People were clamoring to understand more…

It’s been a while…

I know I know…it’s been a while since I blogged on this site.  But there isn’t a day that goes by I don’t think about that and just run out of time working with clients.  Clients are number one – they are not only my best Advocates but they have also committed to wanting to…

True Word-of-Mouth is not about “the deal”…

All Word-of-Mouth is not Word-of-Mouth – there are differences and it can make a world of difference as you think about how to build your business using this powerful process. Now we have Groupon, Living Social, Amazon, and a host of other “super deal sites” popping up on our landscape and people often ask me…

Have you “THANKED” your ADVOCATES today???

This is the time of year we think more about “giving” than most any other time of the year.  It is when we are most generous with both our time and our wallets to friends, family , colleagues, and customers.  Our natural tendency seems to be answering the question, “What can I get them this…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

Word-of-Mouth existed BEFORE Social Media…

When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV.  They asked the people they trusted and had a relationship…