Category Archives: Strategic Planning

Advocates alreay know where you “live”…

Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table.  You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…

“Minority” Rules…

I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…

Is “Advocacy” part of your Strategic Plan?

I have been helping companies develop their corporate and customer strategic plans for the past 15 years in one capacity or another.  This is a MUST HAVE for any business, regardless of size.  And when I talk about a “Strategic Plan” I am not referring to the type that is built by a consultant to…

Ready, Fire, Aim – why it works with social media

We have all heard that the only way to have things work right is Ready, Aim, and Fire and I have supported this for years whenever I do strategic planning for organizations. However, we are in a new and different world these days and for once I can say Ready, Fire, Aim is a worthwhile…