Category Archives: Social Media

Advocates DON’T have to be Customers…

There is a key differentiator when it comes to Advocacy over anything else.  The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate.  This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

Elections will never be the same again…

This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used.  In the future, the amount of flyers that are sent out through the mail will drop dramatically.  Most I’m sure will be like me and take them from mailbox to recycle and never…

Our REAL Competition – not who you think…

The VERDICT is in – Social Media and Social Networking are here to stay!! In case you didn’t already know. Now, that may not be news to many of you or even most of you, but I just wanted to be clear on that one point before going forward. Being involved in the “social media”…

Chefs "Get" Social Media – they just didn’t know it…

The key to making a culinary delight isn’t that you know all the best ingredients, it’s knowing how to put the ingredients together that makes a difference. It isn’t any different with social media. Just having someone who knows the right “tools” doesn’t make social media turn out the right way or work for you…

Who is REALLY in control…the answer might surprise you

This is an interesting question I get asked quite often from CEOs and business leaders when they are wondering what they should do about social media.  The question comes up as to which group could benefit the most and in larger organizations, who is in “control” of social media.  And especially for CEOs, who live…

"Social Washing" – Are you guilty?

We all know people and companies who fit in the category of “wannabe’s”, “me-too’s”, “posers”, and “lemmings”.  They all have the same thing in common – wanting to follow the crowd and be recognized for their participation.  These terms have taken on extended meanings over the past several years and have been applied to a…

Win With Washington…WINS

Today Clay and I had the opportunity to speak to a packed house of women business owners and executives at the Win With Washington  monthly luncheon.  There were around 100 vivacious, energized and passionate women (and a few men) excited to hear our message of how Social Media and Word-of-Mouth Marketing could change their businesses. …

Beware of the "Low Barrier to Entry" consultant

Over the past 9 months we have been seeing more and more so-called “Experts, Gurus, Ninjas, Mavens” and a host of other names pop up in the world of Social Media.  Is that a bad thing? Not if you don’t mind putting your BRAND in the hands of a recently laid off traditional marketing person,…