Category Archives: Relationships

Advocates MUST convince “themselves” first…

Think about your own situation when it comes to being an Advocate for someone else.  Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …

Quantifying “Advocacy” from your Advocates

I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…

Advocates alreay know where you “live”…

Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table.  You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…

“Minority” Rules…

I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…

True Word-of-Mouth is not about “the deal”…

All Word-of-Mouth is not Word-of-Mouth – there are differences and it can make a world of difference as you think about how to build your business using this powerful process. Now we have Groupon, Living Social, Amazon, and a host of other “super deal sites” popping up on our landscape and people often ask me…

Have you “THANKED” your ADVOCATES today???

This is the time of year we think more about “giving” than most any other time of the year.  It is when we are most generous with both our time and our wallets to friends, family , colleagues, and customers.  Our natural tendency seems to be answering the question, “What can I get them this…

Advocate…one key word must be included

If you went a month without being able to talk to anyone, would anyone be talking about you? There is a key word that is at the heart of being and advocate for someone or someone being an advocate for you.  PROACTIVE. If someone isn’t “proactively” talking about you, they aren’t your advocate.  They might…

Word-of-Mouth existed BEFORE Social Media…

When our parents and grandparents were looking to find out who was the person they could trust to buy their next cow, or grain, or clothes, or car, they didn’t turn to the advertising in the local newspaper, the radio, or certainly not the TV.  They asked the people they trusted and had a relationship…

Why “friend collecting” doesn’t work

We hear about it all the time these days – you have to have thousands of “friends” or “followers” to make social media work for you – BUNK.  Whoever came up with this notion doesn’t understand how business really gets done. Think back to our grandparents era (and maybe before) and how business got done. …

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…