Category Archives: Customer Story

Advocates MUST convince “themselves” first…

Think about your own situation when it comes to being an Advocate for someone else.  Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

Promises – Seth’s Experience with Apple

A few weeks ago I posted on my blog the Promises Architecture showing that making and keeping Promises is key to building Advocacy personally or professionally.  This is something I developed over 5 years ago and is proving to be even more relevant today with the advent and use of social media.  Today, I saw…

Advocates DON’T have to be Customers…

There is a key differentiator when it comes to Advocacy over anything else.  The interesting part of Advocacy is that someone doesn’t have to be a customer or even done business with you to be your Advocate.  This makes advocacy the most leveraged form of word-of-mouth available to any business. In the customer world, we…