Category Archives: Best Practices

Advocates MUST convince “themselves” first…

Think about your own situation when it comes to being an Advocate for someone else.  Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …

Quantifying “Advocacy” from your Advocates

I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…

Timing can “amp up” your advocates and what they say…

The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate.  Passion is without a doubt a key ingredient with an Advocate.  When someone is passionate about something they naturally want to talk…

Advocate…one key word must be included

If you went a month without being able to talk to anyone, would anyone be talking about you? There is a key word that is at the heart of being and advocate for someone or someone being an advocate for you.  PROACTIVE. If someone isn’t “proactively” talking about you, they aren’t your advocate.  They might…

Smart Strategizing in Healthcare

A few months ago I had the pleasure of meeting Karen Meek, a Corporate Communications Strategist and Content Writer.  She was writing an article for the Healthcare and Medical Industry – why doctors and others should start thinking about and using social media.  She wanted to interview me, ask me some questions, and get my…

The first 7 – 12 Seconds…

Having spoken to thousands of CEOs and Business Owners over the past 4 years has taught me many things.  One of which is the 7 – 12 second rule. I am in a room speaking to a group of 5o executives and I ask the question, “What do you do with e-mail newsletters and other…

“Promises Architecture” – foundation of Advocacy

If you read my bio or what this blog is all about, you will realize that I am all about helping people and businesses build advocacy.  While it started a long time ago when I was consulting in the areas of corporate strategy and customer experiences.  I never claimed to be the brightest person in…

Who are they?

One of the most helpful activities a business can undertake is to identify who they feel are their ADVOCATES.  While this may seem pretty straight forward, try it and you will find it isn’t as easy as you thought. Why is it so difficult?  Two primary reasons.  First, you have to identify the characteristics you…

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics.  I was thinking the other day about a particular topic to talk about – how…

Customer Loyalty just doesn't happen…

One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it.  Take for example a relationship with someone.  How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…