Think about your own situation when it comes to being an Advocate for someone else. Before you risk your reputation, credibility, position, you have to have convinced yourself that this person or group is someone you are truly passionate about and want to tell others about. If you haven’t convinced yourself, you won’t share it. …
I was talking to the business owner of a mid-sized company this past week and he said something that really struck me as not only true for him, but is probably true for most of you as well. He said… We all know the proverbial 80/20 rule where we get 80% of our revenues from…
The other day I wrote a blog post on my WOM10 site, “Passion” is way too UNDERESTIMATED…, about passion and thought it deserved a bit more discussion in regard to being an Advocate. Passion is without a doubt a key ingredient with an Advocate. When someone is passionate about something they naturally want to talk…
Let’s say you are the CEO or Business Owner of a company and are attending a business or social luncheon and strike up a conversation with someone at the table. You do the formalities of your name and company name and so forth and then start talking about either your business or why you are…
I was having a conversation the other day with the CEO of a well established company about business strategy for his company and how social media could play a role in helping them grow. There was a part of the conversation that really struck a chord with him and I think it will with other…
During my 8 years spent at Arthur Andersen (may they RIP) I lived in the world of “Customer Satisfaction” – both from providing it as a consulting service and as a measure of our own value to the clients. It was HOT. And it was needed at the time. People were clamoring to understand more…
I know I know…it’s been a while since I blogged on this site. But there isn’t a day that goes by I don’t think about that and just run out of time working with clients. Clients are number one – they are not only my best Advocates but they have also committed to wanting to…
All Word-of-Mouth is not Word-of-Mouth – there are differences and it can make a world of difference as you think about how to build your business using this powerful process. Now we have Groupon, Living Social, Amazon, and a host of other “super deal sites” popping up on our landscape and people often ask me…
This is the time of year we think more about “giving” than most any other time of the year. It is when we are most generous with both our time and our wallets to friends, family , colleagues, and customers. Our natural tendency seems to be answering the question, “What can I get them this…
If you went a month without being able to talk to anyone, would anyone be talking about you? There is a key word that is at the heart of being and advocate for someone or someone being an advocate for you. PROACTIVE. If someone isn’t “proactively” talking about you, they aren’t your advocate. They might…