If you went a month without being able to talk to anyone, would anyone be talking about you?
There is a key word that is at the heart of being and advocate for someone or someone being an advocate for you. PROACTIVE.
If someone isn’t “proactively” talking about you, they aren’t your advocate. They might be a great “loyal” customer or “loyal” friend or colleague but they aren’t your advocate. Advocacy requires someone to be out there talking about you, promoting you, telling others what a great person you are, how trustworthy you are to deal with, how they would be missing out if they didn’t know you. This is what an advocate does for you without prompting, without encouragement, and without compensation. They do it because they believe in you, trust you, and know you keep your promises.
It isn’t any more complicated – actually quite simple. So here is your assignment. Ask yourself the tough question. Have I given my audience of customers, colleagues, friends, partners, prospects, and a host of others, a reason to trust me and know that I will deliver what they say I can deliver? If not, it’s time to go back to basics and remind yourself about the Promise Architecture, which leads to helping you develop the foundation of advocacy. If you have, CONGRATULATIONS, you are in the minority – but a very powerful and influential minority. Enjoy it…and keep doing what you’re doing, it’s the right thing.